How To Grow Your Land Surveying Business

Business Blog

Are you a land surveyor that runs a private practice? Well, growing your client base can prove to be a daunting task. The excerpt below discusses how land surveying firms can grow their client base. 

Your Reputation

Most of your customers will conduct some due diligence to ascertain your reputation. As such, you must provide high-quality services and ask your loyal customers to leave positive reviews on social media, real estate blogs and the firm's Google My Business Listing. Always respond to negative reviews and critics. For instance, you could break down your pricing strategy to a customer that complains your services are expensive. 

You could also ask for features on lifestyle blogs and local newspapers. It is a sure way to win the trust of potential customers. 

Social Media Marketing

72% of Australians are active on social media. As such, social media advertising can be an effective strategy to market your business. Below are a few tips to help you advertise your business on the various social media platforms; 

• Provide accurate and interesting information about your land surveying practice. For instance, you could educate your followers on how to subdivide land or new government regulations.
• Don't risk losing some followers by posting too much content.
• Create targeted ads for prospective customers. For example, you could target a specific age group and location.
• Partner with other brands to grow your business. For instance, you could have a joint campaign with a real estate firm to promote both businesses on social media.  

These tips should help your business.

Competitive Pricing 

As a rule, you must have a competitive pricing strategy. Check industry rates to know how much you should charge. Most customers will be willing to pay more if you are an experienced and reputable professional. However, it may be difficult for new businesses to grow their clientele if they charge more than established brands.

Your quotes must be detailed. The customer should know how much he or she will pay for the consultation and any extra charges he or she might incur. You could also adopt a fixed pricing strategy for small tasks such as land searches and residential subdivisions.

Terms and Conditions

Your business should have reasonable terms and conditions. For instance, you could ask customers to make payments in instalments. Your clients should not incur extra charges if they decide to terminate the agreement. Besides, you must provide guarantees. A professional indemnity cover will protect your clients from your negligence. 

Growing your land survey business should be easy with the above tips. Grow your online reputation, market your business on social media, adopt a competitive pricing strategy and have reasonable terms and conditions. 

17 March 2020